Aeyde Zine Chapter 2: "Pseudonymity"

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Aeyde Zine
Chapter 2:
"Pseudonymity"

For Fall/Winter ‘23, we release the second chapter in our series of editorial commissions—entitled the ‘Anonymous Zine’. The project invites artists and photographers to interpret Aeyde’s Fall/Winter ‘23 Kollektion through the lens of anonymity, which served as the inspiration behind the collection. In the second installment, we’ve partnered with creative duo Michele Di Dio and Rosalie Di Natale to investigate anonymity as something that can also be crafted.

In Chapter 2: “Pseudonymity”, we delve into the freedom afforded by pseudonyms, aliases and pen names—mechanisms for creating distance from the self long employed by photographers, artists and writers alike. Through a series of character studies, we observe a range of characters as they adopt different personas.

Elise aka Angelic

“You always have a stage persona—or you always switch between characters. In whatever situation you find yourself in, you always change in a way that you want people to perceive you.”

Bas aka Barracudas

“I think I would make an anagram of my name, so something like barracudas, like the fish, which will be fun and mysterious and still me.”

Cassiopeia aka Mey

“Everyone calls me Mey or Meyron and no one at home calls me that—it’s a bit different from my legal name. I think my alter ego would go to space, just because I’m afraid of heights.”

Celine aka Alice

“I used to be very shy, so I think when I use my alter ego, I feel more confident and I try to not take myself so seriously. It helps in some situations, I think.”

Edda aka Eddie

“If I didn't have to do it as myself, I would just be more brave, think less and make decisions faster. I do not have one alter ego, but if I’m modeling I can always be someone else.”

Discussing the notion of pseudonymity with a range of artists and creatives, highlighted how carving out an alternative identity can be used as a tool for experimentation. The secondary depiction of the self is a way to both protect and expose who one truly is. It begs the question: what would you do if you didn't have to do it as you, and what does that say about who you truly are?